What It All Means

Our Motto

Leaderologists L.E.A.D. – Learn, Empower, Advocate, Develop

• Learn: through research, experimentation, and experiential learning.
• Empower: our teams, our members, our students, and our association.
• Advocate: for the practitioner, the discipline, and our clients.
• Develop: by testing, honing, and refining.

Logo Design and Meaning

The Red Diamond

• Diamonds are formed under immense pressure, as leaders are. They represent exclusivity, strength, and value.
• Red diamonds are extremely rare and symbolize passion, power, and consistent commitment.

Uruz ("Oo-rooz," ᚢ)

• The rune ᚢ signifies the inner king and inner queen.
• Uruz represents many qualities, among them mental and physical health, courage, determination, self-control, persistence, inspiration, tenacity, assertion, responsibility, strength, constancy, knowledge, understanding, endurance, freedom, and power (leadership).